First Presbyterian Church
of Alameda
newpaper ad series

Even churches have a need to let people know who they are and what they're sabout. Although First Presbyterian Church of Alameda occupies one of the oldest and most beautiful buildings in a small California island community, it had become almost invisible to all but its loyal congregation.The challenge was to give it a new face and reintroduce it to the community as the beautiful, vital, and vibrant house of worship it remains in the twenty-first century. This series of ads gave it a fresh face and a clear message by creating a visual metaphor that is consistent and flexible enough to change with current needs.