Berkeley Albany YMCA
public information campaign

CDA Strategies took on the challenge of keeping the Berkeley YMCA community informed about the extensive remodeling and changes that were required as they performed seismic retrofits and upgrades to their extensive facilities.

Alexander Creative was enlisted to create a bold exciting look that would capture the attention and imagination of members to ease the disruptive nature of the work. This was done with a whole range of items including email newsletter updates, posters, t-shirts, direct mail and a large display wall where members could always find the latest information. Members appreciated being kept "in the loop" and the inclusive way they were treated during the successful process.